Next to Easter, the following four Sundays of Advent will attract more visitors to your church than any other period of the church year. It’s important that you communicate well with all of these visitors.
But don’t forget your regular attendees, either. Just as you must communicate with your visitors, it’s important to keep your regular attendees up-to-date with all the changes that affect your schedule this season.
For the benefit of both newcomers and regular attendees, here are five things you can do today to make sure everyone stays connected.
- Homepage: First, be sure your service dates are correct. Then, add any special services/events and their day and time to your page.
- Welcome: Don’t take it for granted that people will know the opportune entrance to use. Consider hanging a seasonally appropriate greeting over your main entrance–or, if you don’t have one, decorate it with greenery or similar holiday decorations.
- Maps: Even small churches can be confusing to the uninitiated. Consider printing a simple map and placing it in your bulletins and displaying it by the main entrance. Mark classrooms, sanctuary, nursery, and any other space people may gravitate toward.
- Seek, Don’t Recruit: Be sure that your greeters are especially attuned to new people. Be sure they invite people in, tend to their needs, and point them to seasonal events they may be interested in. But don’t recruit.
- Contact Information: Make yourself accessible. In your bulletins, on your webpage, and around the facility, let people know how to contact you. Provide your email address; don’t hide behind systems that direct emails to offices, but don’t provide specific email addresses.
Five steps. Total time to accomplish all five. Two hours, tops.
And from everyone at SLC–Happy Thanksgiving!